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Holiday gifting is no longer about what’s inside the box. This year, the wrap is the moment. Brands are giving December a whole new sensory category.
Think cola-scented paper, cinnamon-roll rolls and baguette-coded texture that legit feels like crust.
It’s silly. It’s scented. And you’re absolutely supposed to think outside the box.
Consider this your cheat sheet to the ultimate unboxing opportunity.
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